How to Import Leads from IndiaMart to Your CRM

Why IndiaMart Leads Go Cold (And What to Do About It)

The average IndiaMart buyer submits inquiries to 5–10 suppliers simultaneously. Research from IndiaMart itself shows that the supplier who responds first wins the RFQ more than 60% of the time. The problem is that most suppliers check their IndiaMart inbox manually — once or twice a day at best. By the time the sales manager logs in, the buyer has already placed the order with a competitor who called within 30 minutes.

The solution is to connect your IndiaMart account to a CRM that creates a new lead record the moment an inquiry arrives — and automatically assigns it to a sales rep with a task to call within 30 minutes. This guide shows you two ways to do it: the manual CSV method for getting started today, and the webhook method for fully automated lead capture.

Method 1: Import IndiaMart Leads via CSV Export

The quickest way to get IndiaMart leads into your CRM is to export them from your IndiaMart Seller Panel and import the CSV into Vedain. This is a good starting point and works immediately without any technical setup.

1. Log in to your IndiaMart Seller Panel at seller.indiamart.com
2. Navigate to "My Leads" or "Buy Leads" depending on your account type
3. Click "Export" and choose the date range you want — we recommend the last 30 days to start
4. Download the CSV file to your computer
5. In Vedain, go to Settings → Import and choose "Import Leads"
6. Upload the CSV file and map the IndiaMart columns (Name, Mobile, Email, Product, Message) to the corresponding Vedain fields
7. Click Import — your IndiaMart leads will appear in your Vedain pipeline within seconds

The CSV method works well for importing historical leads but requires manual steps each time. If you receive 10+ IndiaMart inquiries per day, the automated webhook method below is essential.

Method 2: Automated Lead Capture via IndiaMart Webhook

Vedain supports direct webhook integration with IndiaMart. When a buyer submits an inquiry on IndiaMart, the lead is automatically created in your Vedain pipeline in real time — no CSV, no manual steps, no delays.

1. In Vedain, go to Settings → Integrations and find "IndiaMart" in the Lead Marketplaces section
2. Click "Connect" and copy the webhook URL that Vedain generates for your account
3. Log in to your IndiaMart Seller Panel
4. Go to Settings → Lead Manager → Configure Lead Push URL
5. Paste the Vedain webhook URL and click Save
6. Submit a test inquiry on your own IndiaMart listing and verify it appears in Vedain within 60 seconds
7. Set up auto-assignment rules in Vedain so new IndiaMart leads are assigned to the right salesperson automatically

Once the webhook is live, every IndiaMart inquiry creates a Vedain lead record with the buyer's name, phone, email, product of interest, and their message — all pre-populated so your sales rep can call without any data entry.

What Happens After the Lead Arrives in Vedain

Getting the lead into the CRM is step one. The bigger win is what happens next. With Vedain, you can configure automated follow-up so every IndiaMart lead is handled consistently regardless of how busy your team is.

• •Auto-assign to a sales rep based on product category, city, or round-robin rotation
• •Trigger an automatic WhatsApp message to the buyer within 5 minutes acknowledging the inquiry
• •Create a task for the assigned rep to call the lead within 30 minutes
• •Send a follow-up email with your product catalogue and pricing if the rep hasn't called within 2 hours
• •Move the lead to "Follow-Up Required" stage if no activity happens within 24 hours, alerting the manager

Tracking IndiaMart Lead Performance in Vedain

Once your IndiaMart leads are flowing into Vedain, the reports dashboard shows you exactly how that channel is performing. You can see how many IndiaMart leads arrive per week, what percentage convert to orders, the average deal value, and the average time from inquiry to first contact. This data is essential for deciding how much to invest in your IndiaMart subscription tier and which products to promote.