SaaS CRM — Convert Trials & Expand Revenue
Vedain gives your SaaS sales team full funnel visibility — from first sign-up to expansion ARR — without the enterprise CRM tax.
Sound familiar?
These are the problems Vedain was built to solve.
Trials expiring without a conversion call
Trial users who don't hear from sales in the first 48 hours are 5× less likely to convert. Without a CRM, there's no systematic way to catch them in time.
Churn hiding in the renewal pipeline
Unhappy customers don't always shout — they quietly evaluate alternatives. Without an at-risk flag in your CRM, your first signal is a cancellation email.
Expansion revenue left on the table
Customers ready to upgrade to a higher plan or add seats are invisible when expansion deals mix with new-business deals in the same spreadsheet.
Everything your industry needs, out of the box
No lengthy configuration. Your pipeline, fields, and workflows are ready when you sign up.
Trial-to-Paid Pipeline
A pre-built pipeline tracks every trial user from activation to conversion with automated follow-up tasks that trigger at exactly the right moment. Your sales reps are notified when a trial starts so they can reach out within 24 hours — the window that makes the biggest difference to conversion rates. Each trial record shows days remaining, feature adoption (via webhook), and all prior outreach in one place. When a trial converts, the deal moves to your expansion pipeline automatically.
MRR & ARR Fields
Store contract value, billing cycle, and seat count on every deal so your revenue forecasts are always accurate and based on real data — not guesswork. Vedain calculates pipeline-weighted ARR so your leadership team can see a realistic revenue forecast at any point in the quarter. Custom fields support annual, monthly, and usage-based pricing models. Filter your pipeline by billing cycle to prioritise annual renewals that need attention now.
Product-Led Growth Triggers
Webhook integrations let you push in-app usage events into Vedain so your reps reach out at exactly the right moment — when a user hits a usage milestone or triggers a paywall. Connect your product analytics tool via Zapier or the Vedain REST API to enrich every contact with live usage data. Reps can filter their contact list by activation score, feature adoption, or last-login date to prioritise the best outreach candidates. Usage events appear on the contact timeline alongside emails and notes.
Expansion & Churn Tracking
Separate pipelines for upsells and renewals keep expansion revenue visible without cluttering the new-business funnel — and without a second CRM. Mark accounts as at-risk with a single click to trigger an automated check-in sequence from your customer success team. Expansion deals show the delta between current MRR and potential MRR so reps can prioritise the highest-value upsells. Churn data feeds directly into your reports so leadership can see retention metrics alongside new bookings.
Your pipeline, pre-configured
Sign up and find these stages already set up and ready to use.
Our trial-to-paid rate jumped 22% once the team could see every trial in a single Vedain pipeline.— Head of Sales, B2B SaaS, Bangalore
Frequently asked questions
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