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5 Automation Rules Every Sales Team Should Set Up in Vedain

Vedain CRM·18-Jun-2026·5 min read

Automation rules do the repetitive work so your team can focus on selling. Here are five automation rules that every sales team should configure on day one in Vedain.

Rule 1: Auto-Assign New Website Leads

Make sure every inbound web lead is instantly assigned before anyone forgets.

  • Trigger: Record Created (Leads)
  • Condition: Lead Source equals 'Website'
  • Action: Assign Owner to [dedicated inbound rep, e.g., Alice]

Result: Every website lead goes to Alice automatically. No lead sits unassigned in the queue.

Automation rule 1 auto-assign website leads configuration
Automation rule 1 auto-assign website leads configuration

Rule 2: Notify Manager on High-Value Deals

Alert management when a big opportunity enters the pipeline.

  • Trigger: Field Changed (Deals → Deal Value)
  • Condition: Deal Value is greater than 500000
  • Action: Send Notification to [Sales Manager]

Result: Manager is instantly alerted whenever a deal above ₹5L (or your threshold) is created or updated.

Rule 3: Send Welcome Email to New Leads

Every new lead gets an immediate personalised welcome email — even at 2am.

  • Trigger: Record Created (Leads)
  • Condition: (none — fires for all new leads)
  • Action: Send Email using 'Welcome New Lead' template

Result: Leads are engaged immediately. Create the template with {{firstName}} and your value proposition.

Rule 4: Alert Rep Before Deal Close Date

Remind reps to follow up on deals approaching their expected close date.

  • Trigger: Scheduled (daily)
  • Condition: Deal Expected Close Date equals [tomorrow's date]
  • Action: Send Notification to Deal Owner

Result: Every morning, deal owners are notified about deals due the next day.

Rule 5: Create Follow-Up Task When Deal Enters Negotiation

Ensure no deal stalls in Negotiation without a follow-up action.

  • Trigger: Field Changed (Deals → Stage)
  • Condition: Stage equals 'Negotiation'
  • Action: Create Task titled 'Send proposal follow-up' assigned to Deal Owner, due in 2 days

Result: Every deal that enters Negotiation automatically gets a follow-up task so nothing goes cold.

Automation rules list showing all 5 rules active
Automation rules list showing all 5 rules active

Frequently Asked Questions

Can I use automation to send WhatsApp messages?

Currently automation actions include email sending and in-app notifications. WhatsApp sending via automation is not available yet — use WhatsApp Campaigns for bulk WhatsApp outreach.

How do I test an automation rule before activating it?

Create a test lead or change a test record's field manually. Watch if the expected action fires (check the record's timeline or the assignee's notifications). Then activate the rule for real records.

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