Rule 1: Auto-Assign New Website Leads
Make sure every inbound web lead is instantly assigned before anyone forgets.
- •Trigger: Record Created (Leads)
- •Condition: Lead Source equals 'Website'
- •Action: Assign Owner to [dedicated inbound rep, e.g., Alice]
Result: Every website lead goes to Alice automatically. No lead sits unassigned in the queue.
Rule 2: Notify Manager on High-Value Deals
Alert management when a big opportunity enters the pipeline.
- •Trigger: Field Changed (Deals → Deal Value)
- •Condition: Deal Value is greater than 500000
- •Action: Send Notification to [Sales Manager]
Result: Manager is instantly alerted whenever a deal above ₹5L (or your threshold) is created or updated.
Rule 3: Send Welcome Email to New Leads
Every new lead gets an immediate personalised welcome email — even at 2am.
- •Trigger: Record Created (Leads)
- •Condition: (none — fires for all new leads)
- •Action: Send Email using 'Welcome New Lead' template
Result: Leads are engaged immediately. Create the template with {{firstName}} and your value proposition.
Rule 4: Alert Rep Before Deal Close Date
Remind reps to follow up on deals approaching their expected close date.
- •Trigger: Scheduled (daily)
- •Condition: Deal Expected Close Date equals [tomorrow's date]
- •Action: Send Notification to Deal Owner
Result: Every morning, deal owners are notified about deals due the next day.
Rule 5: Create Follow-Up Task When Deal Enters Negotiation
Ensure no deal stalls in Negotiation without a follow-up action.
- •Trigger: Field Changed (Deals → Stage)
- •Condition: Stage equals 'Negotiation'
- •Action: Create Task titled 'Send proposal follow-up' assigned to Deal Owner, due in 2 days
Result: Every deal that enters Negotiation automatically gets a follow-up task so nothing goes cold.
Frequently Asked Questions
Can I use automation to send WhatsApp messages?
Currently automation actions include email sending and in-app notifications. WhatsApp sending via automation is not available yet — use WhatsApp Campaigns for bulk WhatsApp outreach.
How do I test an automation rule before activating it?
Create a test lead or change a test record's field manually. Watch if the expected action fires (check the record's timeline or the assignee's notifications). Then activate the rule for real records.
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