Creating a New Email Template
- Go to Settings → Email Templates.
- Click + New Template.
- Enter a Template Name (internal — helps you find it later).
- Build your email in the Quill rich text editor.
- Click Save Template.
Using the Quill Editor
The Quill editor works like a word processor. Key formatting tools:
- •Font Family — Arial, Georgia, Verdana, Tahoma, Courier New, Times New Roman, Trebuchet MS.
- •Font Size — 10px through 32px.
- •Bold, Italic, Underline, Strikethrough
- •Text colour and background colour
- •Ordered and unordered lists
- •Insert link — select text, click the link icon, enter the URL.
- •Insert image — insert by URL (not file upload).
- •Blockquote — for pulling out key quotes.
Adding Merge Tags (Personalisation)
Merge tags insert the recipient's data into the email automatically. Click the Merge Tags button in the editor toolbar (or type {{ to trigger autocomplete) and select from:
- •{{firstName}} — Recipient's first name
- •{{lastName}} — Last name
- •{{fullName}} — Full name
- •{{email}} — Their email address
- •{{company}} — Company name
- •{{phone}} — Phone number
- •{{jobTitle}} — Job title
- •{{unsubscribeLink}} — Renders as 'Unsubscribe' link (required for compliance)
Importing Templates from Mailchimp or Brevo
If you have existing templates in Mailchimp or Brevo, import them: Settings → Email Templates → Import → select source → follow the connection steps. Templates import as HTML and can be edited in Vedain.
Preview Before Using
Use the Preview button to see how your template looks with sample data filling the merge tags. Check both desktop and mobile views.
Frequently Asked Questions
Can I use raw HTML in templates?
Yes. Click the HTML source button (</>) in the editor toolbar to switch to raw HTML mode. Paste or write HTML directly. Switch back to the rich text view to see the rendered result.
How do I add an unsubscribe link?
Insert the {{unsubscribeLink}} merge tag wherever you want the unsubscribe link to appear — typically in the footer. It renders as a clickable 'Unsubscribe' link. Including it is required for compliance with CAN-SPAM and GDPR.
Can I import templates from Mailchimp?
Yes. Go to Settings → Email Templates → Import → Mailchimp, enter your Mailchimp API key, and select the templates to import.
Can I preview the template with my actual lead data?
The preview uses sample data. To see how it looks with a specific lead's data, send yourself a test email from within a campaign draft.
Ready to put this into practice?
Start your free 14-day trial of Vedain CRM — no credit card needed.
Start Free Trial