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How to Create Email Templates for Campaigns in Vedain CRM

Vedain CRM·18-Jun-2026·5 min read

Email templates save you from rewriting the same emails repeatedly. Create a template once, reuse it in any campaign, and personalise it automatically with merge tags. Here is how to build great templates in Vedain.

Creating a New Email Template

  1. Go to Settings → Email Templates.
  2. Click + New Template.
  3. Enter a Template Name (internal — helps you find it later).
  4. Build your email in the Quill rich text editor.
  5. Click Save Template.
Settings Email Templates page with editor open
Settings Email Templates page with editor open

Using the Quill Editor

The Quill editor works like a word processor. Key formatting tools:

  • Font Family — Arial, Georgia, Verdana, Tahoma, Courier New, Times New Roman, Trebuchet MS.
  • Font Size — 10px through 32px.
  • Bold, Italic, Underline, Strikethrough
  • Text colour and background colour
  • Ordered and unordered lists
  • Insert link — select text, click the link icon, enter the URL.
  • Insert image — insert by URL (not file upload).
  • Blockquote — for pulling out key quotes.

Adding Merge Tags (Personalisation)

Merge tags insert the recipient's data into the email automatically. Click the Merge Tags button in the editor toolbar (or type {{ to trigger autocomplete) and select from:

  • {{firstName}} — Recipient's first name
  • {{lastName}} — Last name
  • {{fullName}} — Full name
  • {{email}} — Their email address
  • {{company}} — Company name
  • {{phone}} — Phone number
  • {{jobTitle}} — Job title
  • {{unsubscribeLink}} — Renders as 'Unsubscribe' link (required for compliance)
Email editor with merge tag dropdown open showing available tags
Email editor with merge tag dropdown open showing available tags

Importing Templates from Mailchimp or Brevo

If you have existing templates in Mailchimp or Brevo, import them: Settings → Email Templates → Import → select source → follow the connection steps. Templates import as HTML and can be edited in Vedain.

Preview Before Using

Use the Preview button to see how your template looks with sample data filling the merge tags. Check both desktop and mobile views.

Frequently Asked Questions

Can I use raw HTML in templates?

Yes. Click the HTML source button (</>) in the editor toolbar to switch to raw HTML mode. Paste or write HTML directly. Switch back to the rich text view to see the rendered result.

How do I add an unsubscribe link?

Insert the {{unsubscribeLink}} merge tag wherever you want the unsubscribe link to appear — typically in the footer. It renders as a clickable 'Unsubscribe' link. Including it is required for compliance with CAN-SPAM and GDPR.

Can I import templates from Mailchimp?

Yes. Go to Settings → Email Templates → Import → Mailchimp, enter your Mailchimp API key, and select the templates to import.

Can I preview the template with my actual lead data?

The preview uses sample data. To see how it looks with a specific lead's data, send yourself a test email from within a campaign draft.

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