How to Read Campaign Analytics and Results in Vedain CRM

Opening Campaign Analytics

Go to Campaigns → click the campaign name → you are on the Campaign Detail page with all stats.

The Stats Panel — Every Metric Explained

• •Sent — Total emails dispatched. This is your starting point.
• •Delivered — Emails that reached the recipient's mailbox (Sent minus hard bounces).
• •Opened — Unique recipients who opened the email (with open rate %). Note: Apple Mail inflates this — see the tracking guide.
• •Clicked — Unique recipients who clicked any link (with click rate %). This is your most reliable engagement metric.
• •Bounced — Emails that could not be delivered. Hard bounces (invalid address) vs soft bounces (temporary issue).
• •Unsubscribed — Recipients who clicked your unsubscribe link.

Per-Recipient Breakdown Table

Below the stats panel, a table shows every recipient with:

• •Name and email address
• •Status badge: Sent / Opened / Clicked / Bounced / Unsubscribed
• •Open timestamp (when they first opened)
• •Click timestamp (when they first clicked)

Sort the table by Status to group all Clicked recipients at the top — these are your hottest leads to follow up with immediately.

B2B Email Benchmarks

• •Open rate: 20–30% is considered good for B2B. Above 35% is excellent.
• •Click rate: 2–5% is typical for B2B. Above 8% is excellent.
• •Bounce rate: Keep below 2%. Above 5% signals list quality issues.
• •Unsubscribe rate: Below 0.5% per campaign is healthy.

Following Up After a Campaign

Use the Campaign Detail page to create a targeted follow-up: filter to Clicked recipients and send them a personalised follow-up campaign. People who clicked are showing active interest.